Clean Beauty Collective: Meet the Emerging Innovators Redefining What’s Next
Published May 20, 2025 in CertClean
The 10th Clean Beauty Awards celebrates more than just standout ingredients or sleek packaging—it honors brands that are boldly shaping the future of clean beauty. This year, we’re spotlighting Emerging Innovators, a group of brands under five years old whose impact is already being felt across the industry.
From minimalist serums to eco-conscious fragrances, these new brands are rewriting the rules with purpose and originality. And their products aren’t just promising—they’ve been rigorously tested by a panel of clean beauty advocates and industry experts to earn their place as contenders in this year’s awards.
Meet the innovators driving the next wave of clean beauty:
[...]
Founded by Zahra and her mother, Zakiella creates vibrant, high-performing cosmetics using clean, microplastic-free ingredients. With a focus on natural matte lipsticks and bold colors, Zakiella empowers authentic self-expression without compromising skin health.
Get 10% off your first order!
Subscribe to our emails and be the first to know about promotions and launches!