20 Canadian Green Beauty Brands That Are Killing It

"Crafted with precision in Canada, their products are a testament to quality and authenticity. They observed a notable void in the market for vibrant, natural makeup choices, especially within clean beauty, which predominantly offers neutral tones.

Driven by this, they ventured to infuse the market with a splash of color, introducing lipsticks and eyeshadows even in bold blues and purples. Their vision is Reimagining Clean Beauty™, highlighting a broad spectrum of shades, vivid colors, and a staunch commitment to exclude microplastic elements.

Their innovative approach to offering eyeshadow refills sets them apart in the clean beauty landscape. This allows users to tailor their palettes or replenish their favorite shade, paving the way for reduced waste and ensuring customers get precisely the desired shades. In an effort to educate and maintain transparency, every ingredient is meticulously illustrated and described on their website.

They are honored with the Leaping Bunny Certified Cruelty-Free distinction and remain dedicated to utilizing child-labor-free mica and certified organic components. Distancing themselves from many competitors, they refrain from using microplastics (including their liquid variants), talc, PFAS, silicones, and aluminum.

Their sole concession to synthetic components is incorporating Red 7 in select lipstick shades. This choice ensures a luminous red shade without relying on aluminum-centric components like carmine while still adhering to FDA guidelines.

Their website diligently displays the natural ingredient percentage for each product, catering to those who seek purely natural products and those who lean towards vibrant shades with a composition over 95% natural.

Their environmental ethos is evident in their packaging strategy: rather than bulky packaging, they imprint labels onto products directly. This underscores their eco-conscious approach and ensures the ingredient list remains succinct and meaningful."